Let me start by confessing that I am not a business guru.
Yes, I am the creator and coauthor of one of the best-selling brands in recent publishing history-The Worst-Case Scenario franchise. Sure, I run a decently successful book publishing company-which is tough to say these days.
But I am not a multimillionaire. I do not make my living as a business coach, consultant, or savior. I haven’t gone to business school, I never got an MBA, and I haven’t (yet) sold my garage startup for hundreds of millions of dollars or invented dozens of infomercial-worthy devices with “Magic” in the name.
And yet, I can tell you, without any sense of humor or irony, both from personal and professional experience, I’ve just co-written a book that just might save your business.
Speaking not as an author but as a small-business owner who has been through all kinds of worst-case scenarios-from extreme cash tightness to enacting layoffs, from the perils of “mission drift” to the dreaded “feature creep,” from deadbeat customers to miserable employees-I can tell you that the clear, straightforward, step-by-step information within our new Wiley book, The Worst-Case Scenario Business Survival Guide is just the resource you’ll need when your business suddenly takes a turn for the worse.
And every business does, at some point.
Whereas the other Worst-Case Scenario books I’ve worked on have been meant more for entertainment and humor than actual survival value, this book is truly essential reading for any business owner. My coauthor, Mark Joyner (www.simpleology.com), and I have worked hard to identify and find the answers to dozens of the toughest situations that you as a business owner will ever face-and to provide you with the training necessary to ensure you never face them again. Plus, we’ve solicited dozens of business experts to contribute their knowledge to help you make it through.
It could well be the most valuable business book you will buy.
After all, when a worst-case scenario happens, you don’t want pages and pages of anecdotes or fables or statistics or tons of heavily charts and diagrams. You want answers. Fast. That’s what makes this book unique. We get right to the meat of the matter-the step-by-step answers you’re looking for to help you and your business survive the crisis that is happening to you now.
It’s a resource I wish I’d had when dealing with many of these same situations. I’m glad we made it through, and I’m glad we’ve found a way to bring it to you, via the good people at Wiley.
Now, I can’t promise that all the answers you will ever require are within its pages. Depending on your specific situation, you may need to adjust here or there. You may need to change the order of the steps you take, depending But I can promise you that if you remain calm, if you don’t give in to panic, if you prepare for the worst, and if you make a plan for what comes next, you and your business will survive.
Pick up a copy at any of these fine retailers:
Good luck. And I hope to hear from you on the other side.
David Borgenicht
